To counter it, NAR has purchased full-page advertisements in six major newspapers this weekend (See the Real Estate section, page K-5, of today's Los Angeles Times). The ad is also set to run next weekend.
Included in the advertisement is a list of reasons why now is a "great time" to buy a home. Among the reasons is a buy-em-while-they-last sales pitch: "Large Inventory Won't Last."
Here's an exceprt from a news release regarding the ad:
The ad encourages consumers to ignore the negative media coverage on the current housing market and reminds them that the time is right to buy now, for several reasons:
* Interest rates are low
* A good inventory of homes is available
* Prices have stabilized and are starting to rise
* The future of the housing market and the economy is positive
* Housing is a great investment, with average home valuations increasing 88 percent in the last 10 years
— TJ Sullivan in LA
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