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Fire officials discussed the crackdown as they stood next to a six-story supergraphic advertising Tropicana orange juice on National Boulevard near Westwood Boulevard.
"This would take a fire from the first floor to the top in no time at all," said Los Angeles Fire Department Capt. Kurt Fasmer.
[...] Foes of supergraphics have accused McNeilly of attempting to use a patriotic symbol to secure a legal settlement that will allow him to put commercial advertising on buildings that never had them to begin with. McNeilly sued the city a decade ago over its efforts to remove a multistory, patriotic mural in Westwood.
He won a settlement in 2003 that allows commercial advertising on the building's west side -- a wall that currently displays an advertisement for the movie "Confessions of a Shopaholic."
"The history is, he takes out these patriotic signs so that he can eventually sell advertising," said Dennis Hathaway, president of the Coalition to Ban Billboard Blight.
McNeilly would not say how much money he makes from the supergraphic in Westwood, but he explained that advertisers were willing to pay up to $100,000 per month for a single, tarp-like supergraphic, depending on its size and location.
Sad news from The Stash. It's just been confirmed that the Secret Stash West will be closing its doors forever on January 11th. We just couldn't survive during these tough economic times. We gave it our best shot and we're sorry to see another great comic book shop leave L.A. It has been a pleasure taking care of all of Kevin's fans. If you haven't been in yet, it's your last chance to see The Stash and say your good byes. All Stash merchandise will be discounted 20% until the final day. Some good news for Laser Blazer customers, The Stash will be converted into a Blu-ray room by March 1st. Come check out the coolest and biggest selection of Blu-rays in L.A. See you soon, Ron Laser Blazer and The Stash